The seed was planted when I was a graduate student at the University of Illinois and needed a collaborative, planning solution for my graduate project. When I submitted my plan to my graduate committee, it contained three volumes and was several hundred pages long. Each time a committee member suggested a change, each new version required a re-print and re-binding. I seemed to spend too much time at the copy machine and felt like I wasted a lot of paper. I thought to myself - wouldn't it be great to have my project plan as an ongoing web process that my committee could review and edit in a central location at the same time? but the technology had not yet evolved.
Many years later while running a software project team with members and managers in California, Illinois, India and Amsterdam, the only simple, collaborative tool available to run teams was email which wasn't designed for many of the processes we used. Established project software packages were too bulky, pricey, buggy and overly complex.
The problem: How do I run a project and get new members up to speed quickly as they phase in and out and keep everyone on the same page for statuses and approvals without spending all of my time learning and running the software or sitting in meetings all day?
The solution: I created a wish list of ideal "what ifs" and created a product now that I wish I would have had back then. I'm lucky because my wish list also included talented staff who have contributed so much over the last several years. After spending two years beta testing the product for several companies to make sure my ideals matched their expectations and processes, I'm confident we have created a solution that everyone can use effectively. We're all project managers every day when we plan our day, make lists and order our things to do.
Now, there's an easy to use product to get our plans done.